How to Create a Long Pin & Increase Pinterest Traffic (Step-by-Step Tutorial)
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People often ask me how to get more traffic… this has to be one of my top tips to increase Pinterest traffic to your website or blog! Pinterest is truly an amazing platform, especially if your industry is visually driven like recipe blogging or fashion. We definitely eat with our eyes first so one of the keys to great traffic is to be seen! How do you up your odds of being seen on Pinterest? Create long pins for your posts!
What is a long pin?
A long pin is an image created with Pinterest in mind. The image is much longer than a standard photograph and often has a title and more than one image of the recipe (if you only have ONE image, don’t worry, you can still make long pins with my secrets here!).
Why do I need a long pin?
A long pin gives you more real estate on Pinterest and almost always results in more repins which, of course, means more traffic! For example, I have 2 images for my Garlic Ranch Mashed Potato recipe… a short pin and a long pin. You can see from the two pins above that the long pin (at least at the time I posted this) has over 10x the repins than the short pin.
The good news is that it takes just a few minutes to make a long pin and you can do it using PicMonkey which is free. If you’ve never used PicMonkey before, you’re going to love it! I started out with the free subscription but you can upgrade to Royal for way more options ($4.99/month and to me it’s totally worth it). With Royal you’ll get lots of extras like fonts and overlays.
How to Make a Long Pin & Increase Pinterest Traffic
I’m sure there are lots of different ways to create Long Pins and everyone will have their own way to create them. This is exactly how I do my Long Pins.
(You can print the guide here to follow along)
- 1. Sign up or sign into PicMonkey. Click Collage at the top. It will prompt you to choose your images (select 2-3 images you might like to use, you can choose more than one at a time).
- 2. Choose the layouts button on the left (2nd from the top).
- 3. Click “ducks in a row” and choose the option with 3 boxes.
- 4. Once your collage pops up into the edit screen, click the rotate arrow on the bottom of the screen to change the orientation (the size should be 1000 x 3000).
- 5. Next you can drag the borders of the center square to make it smaller and more rectangular. The center square is where your title will go.
- 6. Click the photo icon on the far left to access the photos you uploaded. They can be dragged and dropped into the top and bottom photo spaces. Once you are happy with your photos, you can add your title.
- 7. Click edit at the top (note: once you click edit, you can no longer make any changes to your photo).
- 8. Click the Text icon on the side bar (Tt) and add in text to your title.
- 9. Resize and change the color of the text using the dialog box.
- 10. Once you’re done you can resize the image by clicking the top icon on the left and clicking resize. (650 x 1950 is where mine end up).
Now that you have your long pin ready to go, you can directly upload it to Pinterest or you can upload it to your post. I personally hide long pins in my posts and run them through tinypng.com before uploading them to keep the size manageable and keep my site loading quicker.